Alark Lall

The Heir to a Golden Legacy

Alark Lall

Designer, Visionary, Custodian of a 180-year-old craft.

I was born into a world of threads, where gold wasn’t worn — it was woven.

A Thread That Spans Generations

I grew up watching my father and grandfather create art that would outlive them. Every clutch, every motif carried the rhythm of their hands — a rhythm I could never forget.

Zardouzee by Alark Lall is not a brand; it is a continuation of that story — a promise that our ancestral art will never fade into history.

The Vision

To preserve what was royal, and make it relevant again.

To merge centuries of Mughal artistry with silhouettes that empower the modern woman.

To prove that slow fashion isn’t old — it’s eternal.

“Luxury is not what shines — it’s what endures.”

The Craft of Zardosi

From Atelier to Global Stage

When I see a woman carry Zardouzee, I don’t see her wearing a clutch — I see her
carrying 169 years of history. — Alark
Lall

In 2022, Alark Lall transformed a heritage craft into a global couture label — onethat carries India’s royal art to the world’s red carpets.

The Revival

Within just two years, Zardouzee creations graced global platforms including New York Fashion Week, the Met Gala, LA India Fashion Week, OC Fashion Week, and the Emmy Awards—marking the revival of Zardosi through a modern, refined silhouette.

The Global Recognition

Every piece begins at his atelier in Agra — with silence, prayer, and a single golden thread. Every design is a dialogue between tradition and transformation.

The Philosophy of Design